Born from love, built from compassion and forged by pressure.
Help heal the world – one step at a time.
Our Approach
How we started
Shimmy = my name.
26 = my call.
The diamond = what I became
In 2020, I lost my wife to COVID. It was a harrowing experience, but from that pain, a seed of purpose was planted. I returned to the park where we once fed ducks together, and my eyes opened to the others in need: the homeless, the hungry and the forgotten.
That’s when Feed Da Ducks was born.
What started as personal healing then became a mission to help everyone, from Birmingham to the world.
To support this mission, I launched Shimmy Diamonds, a premium fashion brand. It was forged by pain, and built with purpose, with a goal.
Every purchase helps to fund our work, and together we form Umbrella 26. It is a symbol of shelter, love & strength.
01.
— Help
We support the homeless, providing them with meals, clothing and care, giving them space to breathe and guide them through the struggles they experience.
02.
— Aid
Bring aid globally – water, food, support. We believe that every necessity in life should be truly accessible to everyone.
03.
— Protect
Although we started with the ducks, we now aim to protect all animals & birds.
04.
— Serve
Regardless of race, religion, or background, we aim to serve and help all people, along every stretch of life.
Partners



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Support us and spread kindness today!
All it takes is a small step, one at a time, to overcome anything.
